Why Online Brands Like Prose Are Leaning Into Hyper-Personalization

Prose, a company known for delivering highly individualized hair care with more than 50 billion different product formulas available, believes the future of e-commerce will pivot around one thing: Personalization.

They’re not alone in that line of thinking. Today, more brands in the beauty vertical are leveraging technology that allows customers to create personalized products (like Function of Beauty, BITE Beauty, and Curology, to name a few.)

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