Private Medicare plan Devoted Health says it is the first to cover Apple Watch as a benefit

Devoted Health, a start-up health insurer targeting seniors with its private Medicare plans, says it is the first to offer Apple Watch as a fitness benefit to its members.

Devoted, which was founded by brothers and serial entrepreneurs Todd and Ed Park, is attempting to differentiate itself in an increasingly crowded market of Medicare Advantage plans through its focus on “world class technology,” according to its website.

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