According to Tinuiti’s 2019 survey of 2,000 U.S. consumers, the number of consumers that indicated they would spend at least $500 increased 10% from last year. Gen X consumers (shoppers aged 35 to 44) are expected to spend the most, with 36.3% of shoppers aged 35 to 44 and 28.6% of those aged 45 to 54 planning to spend more than $500 this year, per the report emailed to Retail Dive.
