Lego’s Latest Green Initiative Wants To Put Old Bricks To New Use

Lego, as part of its ongoing effort to become a greener toy company, is launching a pilot program to make it easier to donate unwanted Lego bricks.

The toy maker today is unveiling Lego Replay, a program that will provides free shipping labels for donations. Lego will arrange for the bricks to be cleaned, sorted and delivered to classroom and after-school programs for needy kids.

Leave a Reply

You must be logged in to post a comment.