Kraft Heinz Signs Licensing Agency Brand Central To Bring Iconic Brands To Life Through Consumer Products

Kraft Heinz, a global food and beverage company known for their leading portfolio of iconic household brands, such as Planters®, Kraft®, Oscar Mayer®, Philadelphia®, Jell-O®, Heinz®, Kool-Aid® , Lunchables®, Kraft Mac and Cheese®, and Velveeta® –has selected global brand consultancy Brand Central for outbound licensing to extend their best-selling Kraft Heinz brands into new lifestyle and food and beverage consumer product categories. Juggernaut Kraft Heinz has unmatched strength with 200+ brands sold in nearly 200 countries that span across categories and has over $18B in US sales.

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