Kohl’s, Macy’s turn to pop-up shops and Instagram-worthy displays to try to win the holidays

This weekend you can visit Kohl’s first pop-up shop in New York and snap a virtual photo with fashion designer Vera Wang on the runway. Or you can pop into Macy’s at Herald Square and stroll through Story – a space the department store chain has transformed to make shoppers feel like they’re in some sort of mashup between a winter wonderland and cozy ski lodge.

Both of these retailers know the 2019 holiday season won’t be an easy one to win. Especially given there are six fewer days in between Thanksgiving and Christmas this year compared with 2018.

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