How To Improve Your Small Business’s Black Friday Sales

When it comes to hot shopping days, it doesn’t get much hotter than Black Friday and Cyber Monday. Black Friday sales kick things off, and for business owners, it can seem like a 96-hour rollercoaster ride from Friday through Monday. While you don’t need to extend your sale more than just those two specific days, many businesses have a four-day bash to slash prices left and right.

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