Groupon hopes its rewards program engenders more loyalty

Groupon, the beleaguered daily deals website, has officially launched a rewards program to increase engagement and repeat purchase rates.

For $4.99 per month, Groupon Select members receive an extra:

  • Twenty-five percent off local deals, including activities, restaurants and spas;
  • Fifteen percent off and free shipping off goods orders, such as consumer electronics, home furnishings and apparel;
  • Ten percent off “Getaways”, such as hotels and weekend excursions;
  • Ten percent off events and tickets, including concerts and sporting events.

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