Gen Z’s worries about emotional health affect shopping habits

Generation Z is more concerned with its mental and physical health than millennials or Generation X, a heightened anxiety that influences the way young adults shop, per a survey by consulting firm A.T. Kearney that was shared with sister publication Marketing Dive. A key takeaway from the findings is that brick-and-mortar retailers have an opportunity to appeal to these digital natives who grew up on smartphones and are looking to disconnect from the stresses of social media while they shop.

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