Gen Z doesn’t like branding, so Doritos tries a new approach

Snack giant Doritos has launched an ad campaign which features no logo or brand name, to attract a younger, advertising-averse generation. The PepsiCo-owned brand’s campaign is called “Another Level” and features plain chip bags and the triangular-shaped snack itself and launched with a 60-second “Anti-Ad” on YouTube.

Leave a Reply

You must be logged in to post a comment.