Brands’ use of social media must change – just-drinks FUTURES

Successful social-media marketing strategies will need to be more visual, video-orientated and more authentic, according to the latest report from just-drinks’ FUTURES service. The way social-media networks are being used is rapidly changing and new platforms are also emerging, meaning food companies must adapt the way they market their brands online, the report, Over the influence? The future of social media, argues.

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