Inflation Is No Match for Amazon, Walmart in the Grocery Aisle

Good luck raising prices — even if the economy is humming. Grocery chains have long awaited the right conditions to charge more for their products, and a broad view of the U.S. would suggest this is their moment: Unemployment is near historic lows, consumer confidence is high and inflation is inching upward. But companies are finding they’re losing the power to hike prices. That’s because Amazon.com Inc. and Walmart Inc. are engaged in a battle to the death on consumer spending, while low-cost chains Aldi and Lidl pressure brick-and-mortar companies.

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