Survey: Shoppers love Aldi, but say Walmart’s customer experience lags

A consumer survey released by Retail Feedback Group Study had positive news for Aldi and cautionary news for everyone else. The 2017 U.S. Supermarket Experience Study, which examined shopper attitudes on a range of industry topics, indicated Aldi is winning with shoppers on value and checkout experience, while Walmart received the lowest scores in all core areas of grocery shopping.

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