How One Huge American Retailer Ignored the Internet and Won
Cyber Monday set a new record for online sales, racking up $3.45 billion, according to Adobe Digital Insights. The National Retail Federation said more people shopped online throughout Black Friday weekend than in physical stores. But there are some stores bucking the trend. Take TJ Maxx and Marshalls, owned by parent company TJX Cos. Inc. They’re a rarity in the retail universe: stores that don’t care about online sales because their businesses are based on the real-life retail experience.
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