Best Western’s Newest Acquisition Points to Long-Term Reservations Strategy

Best Western Hotels & Resorts has acquired property management software company AutoClerk, in a move to combine the startup’s technology stack with its own central reservation system. The chain’s long-term goal is to create one internal system that more quickly provides up-to-date pricing and inventory information to online travel agencies for customers looking to book a room, according to CEO David Kong. Terms of the deal were not disclosed.

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