Archive for May 7th, 2019

Why Marketing Your Product is More Important Than The Product Itself

With roughly $4.8 trillion in retail e-commerce sales projected globally by 2021, it would appear that there is ample opportunity for e-commerce businesses to excel. However, nearly 8 out of 10 online stores fail within the first 24 months, often due to problems concerning subpar branding and an excessive emphasis on the product itself rather than marketing the product.

Are ‘live, work, shop, play’ environments a big part of retail’s future?

According to a new study on mixed-use developments from the International Council of Shopping Centers (ICSC), 78 percent of U.S. adults would consider residing in “live, work, shop, play” environments that have a variety of housing, workplaces, dining and recreational outlets for entertainment all within close proximity to one another.